Search Engine Optimisation (SEO) - Frequently Asked Questions
- What is search engine optimisation? Search engine optimisation is guiding the development or redevelopment of a website so that it achieves top ranking on the major search engines for selected search terms and hence it will naturally attract visitors.
- What Are Keywords or Keyphrases? Keywords or Keyphrases are the search terms that users are likely to type into a search engine. For example: If someone is searching for a cottage in Scotland, he/she is likely to type ‘cottage in Scotland’ in google or any other search engine. The search engine will return a list of sites that contain the keywords "cottage" and "Scotland".
- What is a directory submission? In directory submission a website is listed in an online directory. Dmoz is one of the examples of an open directory.
- What are meta tags? Meta tags are HTML codes that are inserted into the header on a web page. The tags contain a description of the web page and a list of relevant keywords. Meta tags are not visible in browser but they are readable by the search engine.
- What is a spider? A spider is a software that follows links throughout the Internet, grabs content from the websites and adds it to search engine databases.
- How long does it take for my site to get listed after starting the search engine optimization on my site? It depends on which techniques you are using to optimise your website. If you have rebuilt your site, replacing the old files, it might take some more time than normal. Also, it depends on the time that the web crawler is next scheduled to crawl. Some sites take up to 4 to 6 months to get picked up by search engines.
- Why do rankings change? It depends on the change of algorithm of the search engines. Also, it depends on many other factors. If you redesign your website, your rankings may go down for some time and it can come up again with good rankings with the proper efforts in search engine optimization.
- Can I use hidden text to get a top ranking? You should not use hidden text. You may be able to trick the search engines for a brief period of time by hiding keyword stuffed sentences on your page, but you will risk getting your site penalised by the search engines. Search engine optimisation is not a process of manipulating the search engines.
- I have two websites that mirror each other. Will this help my chances for ranking or hurt them? All the major search engines explicitly state that you should not submit sites with mirrored content .It is likely to get one or both of your sites permanently banned by the search engines.
- When should I start thinking about search engines if I'm redesigning a website? You should start thinking about the search engines before your hire a designer to redesign your website.
- Why my site is not showing up in major search engines? There are many reasons for the site not showing up in major search engines. Any of the following reasons can affect search engine positioning.
- Your site is not search engine friendly.
- Search engines are not able to read your website.
- Use of some scripts can prevent search engine spiders from crawling your web site.
- Your site might be banned or penalised by the search engine's for using black hat tricks.
- Not been properly submitted to the search engines.
Spiders follow links from one site to another and from one page to another. That is the main reason why links to your site are so important.
The first step in designing a website is see how people search in search engines related to your products or services. This will help you to create content and a site map that gives them what they want.
Also, thinking about search engines before designing your website will help you make your site search engine friendly.
» Website Design
- How long will it take for my HTML web site to be designed? The timescale of a website design project in most cases depends on the inputs provided for the design by client. If you have the information ready for the website and have finalized the image draft we provided, it doesn’t take more than 2 weeks time to integrate the design.
- Is it possible for you to provide content and images for my website Yes, we can provide content as well as images for your website. We charge nominal fees for this facility.
- In what format should I supply words and photographs for my website design? We require text and images from you in electronic form. The text in MS word or a similar format and images taken from a digital camera or images in GIF or JPEG format. We do not work with any scanned images sent because the quality is too low to make your site look good. If you are re designing the website, we can take the text and images from your old website if proper access provided to the old website.
- What if I do not like the design of the website ? We design an image draft before integrating the website depending on your inputs for website design, we provide facility to request one set of changes if you are not happy with the image draft supplied.
- How much will a website design cost me? The cost of a web site varies depending your requirement of the site and complexity. A small HTML web site with a few static pages would cost less than an ecommerce website with a large number of pages and a CMS system. Please send us an email with your website design requirements and we will get back to you with a quotation.
- What after sales service do you offer once my website design is completed? We provide full support to the websites we design and are available should you encounter any problems or require any enhancements to the website. We also offer web site maintenance so that your website never gets out of date.
- How do I update my website? If you have a small website consisting of a few pages and will only wish to make changes rarely, then usually it is more cost effective simply to ask us to carry out these changes for you. We will update your website with nominal charges.
- Can I have an e-commerce system for my website? Yes you can. An e-commerce website will cost more than a basic HTML website as is more complex. But to have a e-commerce website you will have to accept payment online via a third party payment provider such as PayPal, Worldpay, Protex or whichever third party you wish to use.
- Will my website design be Search Engine Friendly? All our websites are designed with search engines in mind and are compliant with search engine guidelines.
If your website need frequent updates, we would suggest you to choose our maintenance package or design the website with CMS( content management system), where you can update your website on your own.
Feel free to call us for any advice on Website Design at 01273 - 921401
» Logo Design
- What is Logo Design? Logo is a company emblem or a symbol that represents the company. Logo Design involves designing this logo in-line with the company moto, vision and market presence.
- Why is logo important for a company? A good and unique logo is important for brand recognition. A business logo DOES matter. If it’s good it may not have a “conscious” impact (unless it’s outstanding) but if it is poor it really will produce a negative attitude to the business as a whole. Logo has a strong impact on a company’s corporate identity.
- What should be in my mind while getting a logo designed? You should think which type of logo you want.
- Illustrative logo (It is an illustrative or abstract representation of what your company does)
- A graphical logo (It’s a graphical representation of your company or market space)
- A font-based logo (It uses a set of Unique and dynamic type fonts to write your company name and the style then becomes your company logo
- a combination of all three mentioned above
- How long does the Logo Design take? Normally for logo design, depending on the information provided, takes about 3-5 days. For each revision requested it takes 1-2 days.
- How much input do you need from me? It would help a lot, if you could give us information about your brand strategy and provide direction that the design should take.
- What if I am not happy with the initial Logo design concepts presented? We provide a number of design iterations of the logo depending on your inputs for the design.
You should consider color choices - whether you use two colours or four colours process design will impact any reproduction rates. We can always assist you further on this.
If you want us to come up with effective designs, we will use our experience, creativity and graphical skills to come up with some interesting logo designs.
Feel free to call us for any advice on Web hosting at 01273 - 921401
» Web Hosting
- What is Web Hosting? Web hosting is renting space and bandwidth through a company to publish your web site online. Web hosting companies typically have a web-server that is connected to the internet 24x7, when you buy web hosting, you are provided with a rented space on this web-server to host your website. Thus making your website available on the internet 24x7.
- What exactly is "Hosting Space" and “Data Transfer Bandwidth”? "Hosting Space" is the size of the disk space you rent on the web-hosting server. The disk space you need to rent on the web-hosting server depends on the size of your website. Every single letter on your website requires space on the server where it is going to be hosted. HTML pages usually require very small space, but things like images, java scripts and product databases that can take up large amounts of disk space. Typical hosting space range from 1MB, 50MB, 1GB and upto 10GB.
- How much will it cost me for website hosting? You can choose yearly or monthly payments. The cost depends on the hosting package you buy. It may typically range from £10/month to £100/Month.
- What is the difference between UNIX hosting and Windows hosting? UNIX and WINDOWS are the two operating systems installed on your web-server. Normally the charges for either hosting are in the similar price range. It depends on which operating system to go with according to your hosting requirements. Windows hosting would be better if you need to support ASP, MS Access, or VBScript etc.
- Will I have to renew the hosting package once bought? Yes, you need to renew your hosting package every year. Alternatively, you can buy a long term hosting package with us.
- If I already have a hosting package bought from some other company, how can I re-arrange my hosting services with you? Typically hosting packages are sold as 1 year or 2 year contracts. You can switch anytime from your existing hosting service provider to Nhance Web Solutions Ltd. However typical hosting packages are sold as 1 year or 2 year contracts. Hence we advise you to switch to us nearer to your contract end with your existing service provider. This will help you take full advantage of the money you pay us and the money you have already paid to your existing service provider.
"Data Transfer Bandwidth" is the amount of data that your hosting server will allow your site to send in a month. It is usually measured in Gigabytes. Once you go over your monthly limit, a host may charge you for 'over-usage.' Typical bandwidths provided are 1GB/Month. The over usage is usally charged per MB of extra data
Just because you use Windows on your PC at home or in your office, does not mean you should use Windows hosting. These two are completely different, and having a Windows system at home will not affect your ability to communicate with a UNIX server you have hosted. Linux is much more common with web hosts due to its superior stability.
If you are not sure of what service to use, we at Nhance Web Solutions Ltd can help you make the right choice.
Feel free to call us for any advice on Web hosting at 01273 - 921401
» Domain Registration
- What is a domain name? Domain name is your company website’s URL. It is the address your customers will use on the internet to find information about your products and services. For example if your company name is "RedBricks Pvt. Ltd.", then your URL can be www.redbricks.com
- What does it mean to "register" a domain name? You need to register your domain name to the central registration authority that registers all domain names on the Internet. "Registering" a domain name means you owe that domain name for the period of the registration and no one else can register that exact same name. It thus maintains the uniqueness of your online domain name
- How long does the domain registration process take? The application process should only take a few minutes to complete. But this can be done only by authorized registrant. Nhance Web Solutions Ltd are an authorized registrant and hence once we receive your application it takes us only a few minutes to get it processed and approved for you.
- I have bought my domain with another registrar, can I renew it with you? Yes, you can transfer the domain name to Nhance Web Solutions Ltd and request renewal of the domain name.
- Who owns the domain name once it is registered? You are the owner of the domain name once you have registered it in your name. We are just the registrars who register the domain name on your behalf. We register it in your name. Some companies register the domain name on behalf of the clients but register it on the company’s name which is unethical and illegal. We register it on client’s name, i.e. your name and hence you owe the domain.
Domain names allow Internet users to type in google a name, such as yourdomain.com and find you over the internet. A domain name is the name of your company's online identity.
Feel free to call us for any advice on Domain Registration at 01273 - 921401
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